ATL Newcomer Jack Preston Flexes His Skills In New Video For 'Rebirth'

The new voice of the 'Alternative South,' that is ATL newcomer Jack Preston, flexes his mic skills with his double time flow on his new single, "Rebirth." The song's black and white visuals, directed by William Feagins Jr., provides the perfect juxtaposition between vintage southern hip hop and Preston's funky new aesthetic.

While Preston upholds his rightful comparisons to a unique mix between both members of Outkast on the mic, producer Jon Bom's gospel organs channel classic UGK and blend with futuristic synths that emboldens a potential new renaissance in southern hip hop.

Preston and Bom are set to release "End Of The Future," the full-length follow-up to The Sonikah Project, July 14.